Media Information

HISTORY & WHO'S BEHIND SHOPSAFE?

shopsafe.co.uk was launched in January 1999 and re-designed in May 2000 to make it even easier for the public to find safe shopping web sites. In the United Kingdom, the company behind ShopSafe is Edward Robertson LTD. Established in 1996 they are experts in setting up online stores, and have used their knowledge to put together the ShopSafe service. You can go to the Edward Robertson web site.

Other sites in the Shopsafe Group are owned and operated by ShopSafe Pty Ltd ATF The ShopSafe Trust. In Australia, ShopSafe.com.au was launched as a local service in July 1998 and relaunched as a multi-site global service in 2002 with cooperation and assistance from ShopSafe UK. ShopSafe.com has been on the web since 1998 serving both the UK and Australia. In early 2003, a transition was begun to move the focus of Shopsafe.com to serve consumers in the USA. Shopsafe.co.nz was launched in October 2003 to serve consumers in New Zealand.

WHAT IS SHOPSAFE?

ShopSafe is a consumer guide for online shoppers. It is a shopping directory that lists only well designed secure online shops and stores. When examining a site for inclusion into the ShopSafe directory we look for:

• Online ordering and security of credit card payment transactions. (Your site must offer a choice of payment options. Sites which only offer a single proprietary payments services such as PayPal as the only payment option will not be listed on ShopSafe AU, USA, or NZ).
• Delivery prices and information that is clearly displayed.
• A wide range of products, suitable for "high street" consumers.
• Sites that are based in locally (and display local contact details) and deliver locally.
• Prominent display of customer service information.
• Good design, making the site quick to load and easy to use.
• A Privacy Policy

QUOTES

"The ShopSafe web site fulfills a basic need - to shop. We want our web site users to find what they wanted, show them some things they didn't expect and give them a good time while doing so." - Graham Miller.

"Shopping online with confidence online is all about trusting the retailer. Always look for a logo from a safe shopping scheme such as Which Web Trader or the ShopSafe "we're listed" logo on the home page. They've done the hard work for you in working out whether or not it's safe to shop," - Simon Crisp

WHAT DO WE DO

We've searched the web for the best in well designed secure online shops and stores. We've checked their security, delivery, range of goods, prices and more, and have over 9000 listed worldwide. If you want to shop online in safety, then ShopSafe is all you need.

NEW FEATURE

New to ShopSafe is the "Special Offers" section, where you can find big bargains on all kinds of products. A group buying facility means the price falls as more people buy. Be careful - it's addictive!

TRAFFIC

The ShopSafe group of web sites deliver over 1,100,000 page views per month to over 354,000 unique users worldwide. The number of visitors to the site is constantly growing. The most popular category pages are:

1. Electrical Goods
2. Mobile Phones
3. Women's Fashion
4. Footwear
5. Men's Fashion
6. Sport and Leisure
7. Home Furnishing
8. Gadgets
9. Toys
10. Department Stores
11. Garden and DIY
12. DVDs and Videos
13. CDs and Music
14. Health and Beauty
15. Gifts
16. Alcoholic Drinks
17. Games
18. Jewellery
19. Books
20. Travel and Holidays

FUTURE MARKETING

The ShopSafe service continues because of sponsorship and advertising on the site.

For more information in the UK please call:
Graham Miller (head reviewer) on 0870 755 6111,
Simon Crisp (strategy and pr) on 0870 755 6116,
Sarah Brown (marketing and promotions) on 0870 755 6116,
or email contact@shopsafe.com.au

For more information in Australia please call:
Jim Munro (head reviewer) on 0755 999999,
Angela Munro (company secretary) on 0755 999999,
Denis Griffin (company accountant) on 0755 999999,
or email contact@shopsafe.com.au