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TIPS: An initial selection for listing on ShopSafe is made by evaluating design, content, speed, security and ease of use. Initial selection automatically gives a ShopSafe Ranking which is first recorded at three stars. In very exceptional circumstances a four star ranking may be made on listing. A five star ranking is never placed on an initial listing.
Star Ranking on ShopSafe is continually adjusted using a different set of criteria. (Your site does not have to utilise affiliate marketing to score a five star ranking).
1. We use querystring analysis to gauge your site's popularity and interest to our viewers. (Clicks In)
2. We use the recorded clicks of viewers leaving a ShopSafe site going to your site to gauge the usefulness of your site to our viewers. (Clicks Out)
3. We record ShopSafe Popularity to count the number of times that the ShopSafe brand is reinforced from your website. We define ShopSafe Popularity as the number of times the ShopSafe Logo or Statement is loaded from your website each month. (Impressions)
4. We use recorded data to calculate the ratio of clicks from ShopSafe through to your landing page vs. the number of times that landing page is loaded. We gather this data by recording the number of times the ShopSafe Logo or Statement is requested from your landing page. If you are approved to display the ShopSafe Logo you may display it on as many pages as you wish in accordance with the conditions below but you should ensure that it is present on the landing page you requested at least. (Position)
We also rank websites within Star Rankings. Alphabetical placement only occurs when the ShopSafe popularity of two websites is more or less equal. It is important to ensure that the code is used exactly as provided on this page if you want your statistics to be of benefit to you.
Obviously all of the above is done simply to enable our viewers to find what they are looking for as close to the top of the page as possible.
Usage of the ShopSafe Logo or Statement is conditional upon your adherence to the following:
1. You should not use the ShopSafe Logo or Statement more than once on any page. If you use both, remove the impression.gif from the Statement code.
2. Do not use the Shopsafe Logo or Statement on any page containing adult content, violence, racism, political or religious content. The ShopSafe Logo or Statement may only be used on pages containing saleable merchandise for general exhibition. The only exceptions are the home page, about us page or sales informational pages providing these pages contain no adult content, violence, racism, political or religious content.
3. Do not copy the ShopSafe Logo or Statement or alter either in any way. Use the links provided exactly as they appear on this page or as later advised.(Except as in 1. above.)
4. Do not use the ShopSafe Logo or Statement before you have been advised by a representative of ShopSafe. By using the ShopSafe Logo or Statement you agree to remove the Shopsafe Logo or Statement from your website if requested by a representative of ShopSafe.
You can view today's Alexa worldwide traffic rankings for ShopSafe by clicking here!